Apple Opens Store On Alibaba’s Tmall Marketplace

Though Apple already operates 10 stores in four Chinese cities and has its own site in that country, Tmall provides the company a major new channel and various new marketing tools, TechCrunch reports.

Apple now has access to social networking tools that Alibaba created through a strategic partnership with Sina Weibo, a microblogging platform with 50 million activate users.

The two companies launched Weibo Payment, which helps users to engage in a social shopping experience, according to TechCrunch.

To learn more about Apple’s Tmall plans and its activities in China, read the full report here.

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