Forever 21 has been sued after a shopper became upset when an E-mail address was demanded and then associated with her payment card data—resulting in unsolicited E-mail pitches—contrary to California law.
The retail chain used “personal identification information obtained from the cardholder to acquire additional personal information, by pairing such personal identification information with the cardholder’s name obtained from the credit card used by such cardholders. Such conduct is performed intentionally and without the knowledge or consent of the cardholder, and is of potentially great benefit to defendant,” the complaint said, according to a story in Law360. “The complaint asks the court to certify a class of all California consumers from whom Forever 21 has requested their personal identification information when completing a credit card transaction.”
