ShopperTrak: Holiday Retail Sales Rose 2.7%

U.S. retailers use of promotions and discounts reportedly helped drive a 2.7 percent increase in holiday season sales, overcoming a shorter holiday sales season and adverse climate conditions that left many consumers unable to get to stores.

Retail sales between Thanksgiving and Christmas rose for the fourth consecutive year, reflecting a recovering U.S. economy. The increase came despite the number of people walking into stores dropping 14.6 percent during the period, ShopperTrak noted in a Reuters report. ShopperTrak had predicted a 1.4 percent decline in shopper traffic.

“It’s a result of more and more technology in the hands of the consumer, which allows them to virtually window-shop,” Bill Martin, ShopperTrak founder, told Reuters.

To learn more about holiday spending and what drove the trends, read the full report here.

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