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ShopperTrak: Holiday Retail Sales Rose 2.7%

U.S. retailers use of promotions and discounts reportedly helped drive a 2.7 percent increase in holiday season sales, overcoming a shorter holiday sales season and adverse climate conditions that left many consumers unable to get to stores.

Retail sales between Thanksgiving and Christmas rose for the fourth consecutive year, reflecting a recovering U.S. economy. The increase came despite the number of people walking into stores dropping 14.6 percent during the period, ShopperTrak noted in a Reuters report. ShopperTrak had predicted a 1.4 percent decline in shopper traffic.

“It’s a result of more and more technology in the hands of the consumer, which allows them to virtually window-shop,” Bill Martin, ShopperTrak founder, told Reuters.

To learn more about holiday spending and what drove the trends, read the full report here.

“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.

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