Study: Amazon Tops In Mobile, Online Shopper Satisfaction
Underscoring the increasing importance of omnichannel commerce, Amazon won top honors in a recent poll that ranked retailers by their ability to generate consumer satisfaction across all channels this past holiday season, despite its lack of an in-store presence. Amazon wasn’t just named the winner in the report, it also was its subject of study. What macro trends helped Amazon, and which service elements proved most valuable to its success?
