Vendor Sees Benefits In Teaching ‘Smarter’ New-Product Marketing

By  |  April 2, 2014
 | 

In a recent audio interview, Angie Echele, president of Retail Smarter, which specializes in fast-tracking consumer packaged goods into national retail distribution, offered some insights into helping educate entrepreneurs about the means by which they can bring new products to market effectively.

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    In the interview, Scheele notes the importance of having a laser focus on the consumer most likely to buy the entrepreneur’s product. She also addresses the benefits of earned media versus paid media and provides advice on how to allocate a marketing budget.

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