This week Verizon Wireless will be the first nationwide cell phone carrier to launch a loyalty program for its 100-million-plus subscribers. A loyalty program with one small catch: to earn points within the program for dollars spent, subscribers must agree to have their movements tracked.
The tracking is to help Verizon target ads that match customer interests.
This week marks the nationwide roll out of the program, though it has been in the pilot stage for a few months in select states. The program works hand-in-hand with the Verizon Selects program, which uses client surfing and location data to better target adds to customers, reports the SF Gate. To enroll in Smart Rewards, customers must already be enrolled in Verizon Selects.
Verizon Wireless notes that the Selects program doesn’t give personally identifiable information to advertisers.
The program additionally offers users a chance to earn points on cash spent on wireless services. The points can be applied to hotel stays, bidding in Verizon website-hosted auctions and for discounts on hotel rooms.
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