Merchant Innovation

Apple’s New Support For Merchant Partners

In an attempt to up the number of merchants currently accepting Apple Pay – as well as highlight the ones who already do – Apple is pushing a new website.

On the site, businesses are able to order an Apple Pay decal pack of their very own that includes two glass decals (in different sizes) and two register decals (also in different sizes).  Apple is even sending a free tool along with their decals so that merchants can affix them to their doors and registers neatly and correctly.

Apple’s desire for things to be proper and neat comes as no surprise to anyone anywhere, but their willingness to give something away for free might. Businesses are allowed to order as many as five of these packs for absolutely free through the website – though for six on up, businesses will need to call Apple to place an order.

This is an expansion on advice Apple offered earlier in March 2015. About a month ago, Apple made their logo available for download along with a PDF to explain guidelines for using it as a payment mark. Apple, being Apple, makes it clear in the guideline document that the Apple Pay logo should be placed ahead of similar marks for other payment services.

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Apple also included rules for sizing the icon on a variety of media including physical signs, mobile sites, desktop sites and email.

Apple, in a similar vein of making their burgeoning payments system easier for merchants to use, also released an FAQ page earlier this month for their business partners.



The pressure on banks to modernize their payments capabilities to support initiatives such as ISO 20022 and instant/real time payments has been exacerbated by the emergence of COVID-19 and the compelling need to quickly scale operations due to the rapid growth of contactless payments, and subsequent increase in digitization. Given this new normal, the need for agility and optimization across the payments processing value chain is imperative.