Mobile Commerce

Flaviar Takes Liquor-Sampling Service Mobile

Subscription sampling service Flaviar, which offers an assortment of handpicked liquor delivered to its customers each month, is now serving up its business via mobile.

Subscription sampling service Flaviar, which offers an assortment of handpicked liquor delivered to its customers each month, is now serving up its business via mobile.

The company, which has remained Web-only since it started in 2012, announced the official launch of its mobile app yesterday (July 27), VentureBeat reported.

The new app will enable customers to discover new products, search tasting notes from more than 10,000 brands, read reviews and even build a customized “virtual bar.” The service, which is currently available in the U.S. and Europe, will also allow customers to order tasting packs — five 45 mL bottles of premium spirits — and full-size individual bottles via the mobile app.

“We all hate that feeling of insecurity when looking at shelves full of bottles, trying to decide what to get,” Flaviar Cofounder Grisa Soba told VentureBeat.

“Prices, labels and bottle shapes can’t tell me if I’m going to like the drink or not. That’s why we made the Flaviar app — to give people the best insights possible on what to expect,” Soba added.

Flaviar’s offerings include scotch, whiskey, bourbon, rum, gin, cognac, vodka and more, which come complete with flavor profiles, distillery backgrounds and trivia within the mobile app.

According to Soba, Flaviar has set out to “be your IMDb for liquor.”

In its effort to become a go-to source for spirits, the Flaviar mobile app offers additional content in the form of articles and how-to guides for spirits-tasting, VentureBeat said.

On-demand alcohol services have received a lot of attention lately, especially from investors.

Earlier this year, Drizly, the Boston-based company that lets customers use their smartphones to order alcohol and which promises on-premise delivery in less than an hour, raised $13 million from investors. In total, outside investors have poured $17.8 million into the firm as of May of this year.

“We’re in an industry that hasn’t moved in 80 years — since the end of Prohibition,” Drizly CEO and Cofounder Nick Rellas told WSJ at the time.

“It’s a $100 billion market and less than 1 percent is online, so it’s a compelling opportunity.”

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