Merchant Innovation

Prime Now Launches In Amazon’s Hometown — And Delivers Booze

Prime Now has made its way to Amazon’s hometown of Seattle. And it’s bringing a few unique one-hour delivery items with it.

With Amazon Prime’s latest expansion of its mobile application, residents in Seattle, Bellevue, Redmond and Kirkland can now get one-hour delivery on tens of thousands of items, which includes delivery of wine and beer. Prime Members who want to know when the service comes to their area can download the Prime Now app using a iOS or Android device to be notified.

Prime Now, which delivers between 8 a.m.-midnight, seven days a week is free for the two-hour delivery time, and is $7.99 for the one-hour delivery choice.

“Prime Now is our fastest delivery option ever. With Prime Now, you can skip a trip to the store and get the items you need delivered right to your door in under an hour,” said Stephenie Landry, director of Amazon’s Prime Now service. “Customers love the convenience of one-hour delivery and we’re excited to bring Prime Now to our hometown customers in Seattle and surrounding areas.”

Amazon Prime‘s Prime Now is part of its membership perks that include access to free two-day shipping for more than 20 million items, instant streaming of tens of thousands of movies and TV episodes, over a million songs and more than 1,000 playlists through Prime Music, and free unlimited photo storage through Amazon’s Cloud Drive with Prime Photos.

The true value for Amazon and its Amazon Prime $99/annual membership has been shown through its conversion rates. In June, a report from Millward Brown Digital estimated that when compared to non-Prime members, Amazon’s most “Prime” customers are converting those purchases 74 percent of the time. In contrast, that compares to non-Prime member estimated conversion rates of 13 percent. Its most recent research also suggests that Prime member’s conversion rate is 22 times higher than the typical eCommerce conversion rate in the U.S.

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