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Walmart, Visa Deal Streamlines Prepaid Reloads

Walmart’s list of low-cost ways to pay for prepaid cardholders just got bigger with an option from Visa’s prepaid card portfolio.

InComm announced yesterday (March 12) that it has integrated Visa ReadyLink into Walmart’s Rapid Reload prepaid card network. InComm is an integrated POS technology solutions company that works with retailers. Through this partnership, Visa prepaid and reloadable cards can have value added to them at participating Walmart checkouts.

“The integration of Visa ReadyLink with Walmart’s Rapid Reload delivers on InComm’s vision to expand the swipe reload technology and streamline the customer experience at the register, simplify the sales process for employees and increase retail foot traffic,” Jeff Lewis, Vice President of Financial Services at InComm, said in a company news release. “As more consumers adopt GPR cards for everyday use, whether as a bank alternative or a budgeting tool, InComm will continue to invest in technologies, retailers and partner programs to deliver convenience, efficiency and secure shopping experiences.”

Not only will the deal help Walmart add more prepaid networks to its customer offerings, but it will allow Visa more of its prepaid options at the largest retailer in the U.S. Walmart’s Rapid Reload service is aimed at customers who desire to use prepaid cards, but want to use them without having extra steps to add more value to the cards — eliminating the need for a multi-step process to add or redeem the value on the card.

Visa ReadyLink currently serves over 100 prepaid programs, and customers looking to add funds to the prepaid card can do so for a $3.74 fee.

“Visa ReadyLink is pleased to join forces with Walmart to offer millions of prepaid consumers a convenient, low-cost alternative to load funds to their accounts,” said Cecilia Frew, Head of U.S. Prepaid Products for Visa. “With consumers increasingly adopting GPR cards, Visa is committed to providing simple and convenient reload solutions to offer innovative ways for consumers to shop and pay.”

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