Amazon Moving On Its Own Killer Music App

As if Spotify didn’t already have enough on its hands to worry about with Apple Music – it seems the Swedish startup has even more competition coming its way.

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    According to reports in the The New York Post, Amazon executives are in the early phases of licensing talks with the music industry for a Spotify-like offering that would tentatively cost $9.99 per month. Amazon’s current musical offering, Prime Music, offers on-demand and ad-free access to about a million songs — a fraction of what is on offer from Apple or Spotify.

    Amazon, if it is pursuing such a streaming service, is in the very embryonic phase, according to The Post. However, early rumors are attaching the music service to Prime’s Echo speaker, with a thought that the Echo owner might have $3 or $4 a month to spare to access to music streaming – undercutting both Apple and Spotify’s price point.