PYMNTS Daily Data Dive: Instagram’s Milestone Marks

Four years after being acquired by Facebook for $1 billion, Instagram is predicted to contribute $3.2 billion to Facebook’s annual revenue this year, according to Credit Suisse. According to eMarketer, this growth could make for up to 15 percent of Facebook’s U.S. earnings this year and 8 percent of its global revenue.

As for its recent milestone numbers, our Daily Data Dive 5-in-1 provides a few of Instagram’s key data points.

500 Million+ | The number of Instagram users

300 Million | The number of Instagram users who log in daily

100 Million+ | The number of Instagram users added per month

200,000 | The number of advertisers that pay for Instagram ad slots

80 Percent | The percentage of Instagram users who are outside the U.S.