Employees across Sony’s entire group of companies have access to the platform, and they use it for help with drafting content, responding to inquiries, forecasting, detecting fraud, brainstorming and developing new ideas, Sony and AWS said in a Dec. 2 press release.
These operations are facilitated by Amazon Bedrock AgentCore, which Sony uses to build, deploy and manage AI agents, according to the release.
Sony is also developing an AI model that will power an AI agent that will make the company’s review and assessment process 100 times more efficient, the release said.
For this project, Sony is using the Amazon Nova Forge program, per the release.
The firm is also using AWS AI services to build an engagement platform that will help its electronics, gaming, music, movies and anime businesses deepen connections between fans and content creators, according to the release.
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This platform will bring together the Sony Data Ocean, which is built on Amazon SageMaker and other AWS services, and the Sony Engagement Platform, which includes core back-end functions that run on AWS, per the release.
“Through our long-standing partnership with AWS, we are now able to fully harness the power of data and AI to forge new bonds between fans and creators,” Tsuyoshi (John) Kodera, chief digital officer, corporate executive officer at Sony Group Corp., said in the release.
AWS CEO Matt Garman said in the release that Sony is reinventing its business with data and AI and that the partnership of the two companies has evolved from powering gaming experiences to enabling those connections between fans and creators.
“With 57,000 employees using AI agents that will continue to evolve and expand their capabilities, this is enterprise AI business transformation in action,” Garman said.
Kodera said during a keynote address at AWS re:Invent Dec. 2 that Sony selected AWS to power its gaming experience in the early 2010s and continues to work with AWS on other projects, including powering Sony’s AI models.
“And today, we are integrating new agentic capabilities into our platform to enable a new level of advanced operational efficiency across our businesses,” Kodera said.
PYMNTS reported Dec. 2 that agentic AI stood out as a key theme on the first day of AWS re:Invent and that AWS announced significant updates to Amazon Bedrock and introduced new Nova models.
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