The announcement, made Tuesday (Nov. 10), introduces Businesses in ChatGPT, a beta offering that includes a Business Hub for managing company profiles and a new Business Agent capability for eligible U.S. businesses.
Through Business Hub, companies can claim and verify their profiles, update business information and provide product feeds containing pricing and availability. Shopify merchants can connect their stores through Business Hub or the Shopify administration platform. Eligible Shopify products are already integrated into ChatGPT through Shopify Catalog.
The platform will also give businesses aggregated engagement data, including the number of times they are mentioned in ChatGPT responses, website clicks and common topics associated with conversations in which their websites appear.
OpenAI said the insights are designed to protect user privacy. Businesses will not have access to individual user conversations or chats with Business Agents, and engagement data will only be provided when activity reaches specified thresholds.
The Business Agent feature gives eligible companies another way to engage potential customers. After claiming their profiles, businesses can build, test and launch agents that answer questions about their products and services. Users encountering a participating business in a ChatGPT response can visit its profile and initiate a separate conversation with its agent to explore offerings and compare products.
Business Agents are initially available to eligible eCommerce and online service businesses in the United States. OpenAI said it plans to expand the program to additional markets and business categories and eventually develop tools for organizations with more complex requirements.
The also builds on OpenAI’s broader push to position its technology as infrastructure for business operations and specialized professional workflows. In October, the company introduced GPT-6.1 Terra, a model priced 50% below two other models in its lineup and designed to automate high-volume tasks such as invoice processing and data entry.
OpenAI has also begun targeting financial services with a dedicated ChatGPT Work offering initially focused on investment banking and equity research, helping firms produce financial models, research notes and client presentations.
