Loyalty & Rewards

Samsung’s Rewards Program Shares Status, Expansion Plans

In a company news release published Tuesday (Nov. 14), Samsung, Inc. revealed its loyalty rewards program, Samsung Rewards, has achieved above-projected growth. It also previewed several of its plans for the year ahead.

“We created Samsung Rewards to give back to consumers who use Samsung services, such as Samsung Pay, Ask an Expert on Samsung Health, Samsung Internet and Bixby,” Samsung said in the news release. “Users earn points [toward] a variety of items, including a Samsung Rewards card, which can be used [toward] purchases anywhere Visa debit cards are accepted.”

The rewards program boasts millions of enrolled, active members and has seen 1 million new users join in the United States in the first week of November alone. It has also expanded its reach to include a web presence, branching into markets like Brazil, South Korea and Singapore, among others.

More than half (54 percent) of Samsung Rewards’ growth has come from services like Bixby and Samsung Health. In addition, Samsung Pay saw an increase of 48 percent because of rewards platform usage, and Ask an Expert grew by 46 percent.

Samsung’s 2017 Developer Conference introduced the Samsung Rewards API, an application program interface (API) enabling third-party partners to also offer Samsung Rewards points to customers. Points can be redeemed for Samsung products and select purchases made via the Shop Samsung mobile app.

“We are also exploring adding … new features that our customers will enjoy, such as peer-to-peer points sharing and integration with partner loyalty programs,” the news release added.

On Thursday (Nov. 16), Samsung will launch a one-year anniversary instant win opportunity that will be awarded to 1 million winners between Thursday and Dec. 31. The giveaway will award entrants with Samsung points and products. Samsung Rewards members need just 10 accumulated rewards points to be eligible for entry.


Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.


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