During the 2023 holiday shopping season, card-linked offers gained popularity as consumers sought ways to manage their spending amidst rising prices. In fact, nearly two-thirds of cardholders incorporated card-linked offers into their holiday spending, with 27% stating their strong likelihood to continue doing so. Get the Full...
Tory Marpe, vice president of loyalty and CRM at The Container Store, told PYMNTS that the days of one-size-fits-all loyalty programs are over. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
As budget-conscious shoppers seek card-linked offers, PYMNTS Intelligence reveals that product-specific deals can go a long way towards engaging cost-sensitive grocery shoppers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...
The 2023 holiday shopping season provided little reprieve from rising prices, and United States consumers sought ways to manage spending. This made card-linked offers especially attractive to budget-conscious shoppers. In fact, discounts and rewards were key drivers of consumer interest in and use of these...
CVS Pharmacy, the retail division of CVS Health, simplified its loyalty program by consolidating it into one membership with two tiers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...
Personalized offers have become a driving force in consumer behavior in today’s fast-evolving market landscape, reshaping shopping habits and influencing brand loyalty. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...
Visa has introduced a rewards program designed to connect with consumers in virtual spaces. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....
One might expect consumers of older generations, such as baby boomers and seniors, to be most loyal to brands or stores where they shop. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...
Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...
