Loyalty & Rewards

Loyalty & Rewards
Smoothie King CMO: Cross-Brand Rewards Partnerships Present Loyalty Opportunity
December 27, 2023

As restaurants use their rewards programs to drive digital engagement, Smoothie King is looking to loyalty partnerships down the line to reach new audiences, while noting that the wrong kinds of partnerships could do more harm than good. Get the Full Story Complete the form...

Loyalty & Rewards
Transportation Department Investigates Airlines’ Rewards Programs
December 21, 2023

The U.S. Department of Transportation is reportedly closely examining the frequent flyer programs of major U.S. airlines, aiming to identify potential deceptive or unfair practices within these loyalty programs. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Loyalty & Rewards
15% of Cardholders Cite Rewards for Increased Credit Card Spending
December 19, 2023

Bank-issued credit cards, owned by nearly 200 million individuals in the United States, have become an essential financial tool amid inflation and rising costs, providing relief to households navigating a challenging economic environment. Get the Full Story Complete the form to unlock this article and...

Loyalty & Rewards
Chase Announces Grocery Deal as Food Shoppers Demand Cash-Back Rewards
December 15, 2023

Chase is targeting consumers’ demand for food deals with new cash-back offers, a move that comes as consumers seek card-linked offers from grocers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Loyalty & Rewards
2023 Was the Year of Restaurant Loyalty Relaunches
December 14, 2023

As ongoing financial challenges have continued to constrain consumers’ budgets throughout the year, restaurants have taken the opportunity to rethink the financial incentives they offer, relaunching their rewards programs with new strategies and user experiences. Get the Full Story Complete the form to unlock this...

Loyalty & Rewards
McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
December 07, 2023

With quick-service restaurants (QSRs) increasingly pushing their digital loyalty programs to gain valuable customer data, McDonald’s is aiming to add 100 million new members in the next few years. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Loyalty & Rewards
Merchants Eye Embedded, Flexible Rewards to Keep Transactions Flowing
December 04, 2023

For forward-thinking merchants eyeing new ways to keep the transactions flowing, to keep consumers opening their wallets and wielding cards, new approaches to rewards may prove most rewarding. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Loyalty & Rewards
Shoppers Want Grocery Store Loyalty Programs the Most
December 04, 2023

Merchants and brands can foster the use of their store and co-branded credit cards by offering consumers rewards programs, special benefits and card-linked offers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

Loyalty & Rewards
Brands Target Families With Children to Boost Cross-Sales and Loyalty
November 29, 2023

Families with children constitute the largest group of consumers with merchant or store credit cards — more than millennials, baby boomers, childless couples or high-income singles. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...