Merchants are losing an estimated $4 trillion to shopping cart abandonment – and the problem is only getting worse. But the solution may lie in revamping the credit card payment process obstacle course consumers face when making digital purchases. Klarna CEO North America Brian Billingsley and Provenir Managing Director Paul Thomas will join MPD CEO Karen Webster to discuss breaking down this long-standing barrier to payment.
On average, the shopping cart abandonment rate has reached 61 percent on desktop, 71 percent on tablets and 81 percent on mobile. As much as consumers love to make purchases online and via mobile, the use of credit card payments in these channels forces them to face too many fields to fill in and potentially get wrong.
What if eCommerce companies could change the shopping card abandonment game simply by adding trust into the checkout equation?
A dynamic and integrated credit solution may be the first step merchants can take toward breaking down the hurdles that stand in the way of consumers pulling the trigger on their online transactions. Join Brian Billingsley, CEO, North America, Klarna and Paul Thomas, Managing Director, Provenir and MPD CEO Karen Webster on Tuesday, February 16, at 1:00 PM (EST) to learn more.
This webinar will explore the following topics:
– How online retailers today are revolutionizing the buying experience and reducing their cart abandonment rates.
– How risk technology has improved and can enable a new, streamlined online shopping experience.
– New perspectives on mobile commerce and how to capitalize on mobile traffic to drive revenue.
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To attend this live digital discussion, please complete the registration form shown below.