Merchant Innovation

Firefox Gets Into Browser-Based Deal Tracking Business

Mozilla has announced that the Firefox Test Pilot team is launching Price Wise and Email Tabs in time for the holiday season, giving users more choice and transparency when shopping online.

“These game-changing desktop tools are sure to make shopping a breeze with more options to save, share, track and shop,” the company wrote in a blog post.

Firefox Price Wise allows users to add products to their Price Watcher list to receive a desktop notification each time the price drops, giving them the option to look through their list to buy an item directly as soon as the price changes. Currently, the feature is only available in the U.S., and works with products from five major retailers: Best Buy, eBay, Amazon, Walmart and The Home Depot. Mozilla explained that these particular retailers were among the top 10 visited by Firefox users, and additional retailers should be included in the future.

As for Email Tabs, users can select and send links to one or several open tabs within Firefox, making it easier to share links with friends and family. The feature also allows users to copy multiple tabs to the Clipboard for outside sharing. For now, the feature only works with Gmail, though more clients are expected to be added in the near future.

Mozilla also announced that several of its previous Test Pilot experiments are ready for an official launch. Send, which allows users to upload and encrypt large files to share online, will be updated and released later this year. In addition, Firefox Color, which gives users the ability to customize several elements of a browser  including background texture, text, icons, the toolbar and highlights, and Side View — and allows two different browser tabs to be viewed in the same tab within the same browser window, will launch as a stand-alone extension.

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