Artificial intelligence (AI) and machine learning (ML) are blurring the divide between online and in-store shopping, and bringing an all-new human element into retail.
By incorporating visual recognition technology and artificial intelligence into their business models, retailers like Neiman Marcus, IKEA, H&M, west elm and more are leveraging mobile devices and AI to provide advanced customer services. Those services include visual searches, hyper-personalization and seamless omnichannel functionality — all to weave together online and brick-and-mortar to enhance the consumer experience.
In the wake of this “deep-learning” revolution in the retail industry, merchants are gathering and analyzing their customers’ online activities, purchasing histories and other data points to hyper-customize their customer service features across channels, both digital and brick-and-mortar.
In the inaugural edition of the Digital Consumer Report, a PYMNTS and Samsung Pay collaboration, we explore the latest and greatest real-world applications for augmented reality (AR), virtual reality (VR) and image recognition technology in the retail sector, and how innovative merchants of all types are using them to enhance and deepen their relationships with customers.
To learn more about how businesses are leveraging AI and ML technology to optimize their customer experience, click here to download the report.