Fashion moves fast, but not always when it comes to the technology underpinning the ideally seamless transactions. For now, though, Inditex — owner of brands like Zara, Massimo Dutti and Oysho — is doing what it can to bring its fashion empire into the age of mobile payments.
Mobile World Live is reporting that Spanish-based Inditex will integrate mobile payments into the retail store fronts of all eight brands under its banner: Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home y Uterqüe. Shoppers will be free to make payments through each brand’s individual app or through an Inditex umbrella app to be called InWallet.
Inditex’s mobile payments solution will use both QR code scanning and NFC contactless technology to facilitate transactions, and the apps will automatically store consumers’ receipts, which will also make returns and exchanges easier than keeping track of paper documents.
The only missing element to Inditex’s mobile payments plan appears to be a loyalty plan, which the company did not hint at whether it might be coming down the line.
