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Blackhawk Network Launches Equivalent Of Affinity Cards For Charities

Gift card giant Blackhawk Network this week announced it is selling charity-branded gift cards that will trigger contributions to those charities when loaded.

Recipients of what are being called “Giving Good” cards will be able to use them at any of a number of retail and dining locations.

“The value of each card is customizable, ranging from $20 to $500, with no associated fees. For each Giving Good Card purchased, Blackhawk Network will make a donation equal to 3% of the card’s loaded value to the charitable partner on the card, which helps to support one of the following important causes,” the company said in a prepared statement.

The initial charities enrolled are Feeding America, Habitat for Humanity, Make-A-Wish, St. Jude Children’s Research Hospital and Wounded Warrior Project, Blackhawk Network stated in this week’s release.

Companies where cards can be used include: The Home Depot, Buffalo Wild Wings, Subway, The Cheesecake Factory, AutoZone and Domino’s.

“With our new line of Giving Good Cards, we have the unique opportunity to bring together two mainstays of the holidays: the season’s most-requested gift and charitable giving,” Brett Narlinger, head of global commerce at Blackhawk Network, said in today’s statement. “While we can’t say for certain what holiday celebrations will look like this year, we do know that year after year, the National Retail Federation finds that gift cards are the most requested gift. By introducing the Giving Good line of cards, we hope to provide the perfect way to not only give a great gift — regardless of physical proximity — but also to make a meaningful difference in the lives of others.”

The new cards are being issued by MetaBank.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.