Whole Foods Split Earnings Result
It was a good news/bad news earnings report for the much scrutinized Whole Foods market yesterday (May 4). The organic grocery chain managed to beat on earnings, but missed on revenue.
Once the most beloved name in organic retail, Whole Foods has been beset with merchandise scandals and an ever increasing influx of competitors offering organic products and prices far below the “whole paycheck” levels that the upscale grocery has become known for. Share price has fallen 40 percent in the last year, as the firm has struggled with perceptions of being overpriced and overhyped.
In response to those critiques — and a changing market space — Whole Foods has introduced the 365 Markets, a store concept that hopes to meld the Whole Food quality standard with more affordable prices. The move has been hailed by some, but others have logged criticism that Whole Foods runs the risk of competing with itself.
“We believe there is customer demand for both formats, and as a second growth vehicle, 365 allows us to attack the value-quality proposition in a new way, while maintaining the integrity the Whole Foods Market brand represents in the marketplace,” he said.