For the first time since launching 20 years ago, Amazon.com is rolling out a new language for its website, reported CNET.
Citing an Amazon spokeswoman, CNET reported Amazon has started adding Spanish to the website, enabling more than 40 million Spanish-speaking Americans and more than 10 million bilingual Spanish speakers to shop either in Spanish or English. The move on the part of Amazon is in response to the fact that the U.S. is the second largest Spanish -peaking country in the globe, second only to Mexico.
“Customers will be able to shop, browse and search for millions of products; view their shopping cart; and place orders in Spanish on Amazon.com and through the Amazon Mobile Shopping app,” the spokeswoman said in a statement to CNET. “We will continue to roll out the shopping experience over the coming weeks. More and more customers should expect to see the option to shop Amazon.com in Spanish soon.”
In addition to enabling users to toggle between Spanish and English on Amazon’s website, last week the company launched Amazon Prime, its subscription service in Mexico, with customers getting unlimited shipping for around $46 each year. CNET noted branching into the Spanish speaking market and Mexico is going to be key for the eCommerce giant with its core market getting saturated and Amazon looking for new bastions of growth.
The Spanish-language Amazon.com isn’t the first foray into a different language for other Amazon-owned websites. CNET noted there’s Amazon.com.mx in Mexico that’s in Spanish and Amazon.es, which is its site in Spain. Amazon has country-specific sites with the local language in Canada and in Germany where shoppers can search in German, English, Dutch, Polish and Turkish, noted the report. Rival eBay doesn’t have a U.S.-based site that can be used in Spanish, noted CNET.