With smart devices in the hand of nearly every consumer, it’s hard to debate the fact that store associates may not know as much as those they’re serving.
Research from Tulip Retail shows a majority of consumers believe they have an upper hand on retail knowledge when it comes to in-store shopping.
Here are the numbers:
83 percent | Amount of consumers who believe they’re more knowledgable than store associates
79 percent | Amount of consumers giving retail employee store knowledge high importance
64 percent | Consumers who say physical stores will be important to the future of shopping
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77 percent | Consumers who believe physical stores importance is in the ability to try out products
63 percent | Consumers that prefer to shop in-store and online
