Another online home furnishings retailer is joining the HGTV family. As we reported earlier this month, Wayfair partnered with Jonathan and Drew Scott's Brother Vs. Brother home renovation competition show.
Joss & Main just announced its partnership with HGTV's Beachfront Bargain Hunt: Renovation series. With this, anyone viewing the series will have the opportunity to purchase furnishings featured on the show. Starting June 10, Joss & Main's pieces will be on HGTV's show for six weeks.
Joss & Main's general manager, Paul Toms, commented on this joint endeavor and what it means for shoppers. “We're thrilled to join forces with our valued partner, HGTV, for the second year in a row on this particular show. We know our customers enjoy and appreciate the opportunity to shop the look off hit shows on HGTV, and this beach-house themed collaboration comes at the perfect time of year. We're excited to help real families decorate their new homes and outdoor spaces with stylish and budget-friendly pieces, sourced from Joss & Main.”