No matter how high end or low end the brand may be, the digital revolution of the personalization-seeking consumer is impacting all retailers.
As such, luxury brand Valentino has shared its plans to bump up its omnichannel platform a notch or two for its customers. Yoox Net-a-Porter, which has been working with Valentino since 2008, is extending the partnership to include a new platform dubbed Next Era. In addition to a new look for the high-end brand, customers will also have accessibility to view what’s in-store and online from desktop, laptop or any other smart device.
On the backend, this new platform enables a streamlined view of Valentino’s inventory and an exhaustive view of its customer demographics.
The company will now be able to join the rest of the retail world in allowing customers to order items online and pickup or return items directly in the store. Customers will also be able to see what’s in stock in the nearest Valentino location near them.
While this new offering for the luxury brand won’t be available until early 2018, the company has promised that the new platform will move the needle for all future mobile shopping and browsing, along with product recommendations.
Although this update is a little late to the party, it’s likely better to do it now than not at all. Being that Valentino is a high-end brand that wouldn’t want to have a less-than-stellar digital upgrade for its customers, the company likely was waiting until every aspect of the move was inspected and perfected.