Allbirds, an eco-friendly clothing and shoe brand, debuted its Allbirds ReRun resale platform Thursday (Feb. 17), a press release said.
The release said the platform will operate in partnership with Trove, a recommerce company.
ReRun will be a part of Allbirds’ commitment to sustainability, and it will offer customers at three stores, for now, the option of trading in their Allbirds shoes for $20 in store credit.
After its launch in Los Angeles, Chicago and New York City, the company plans to expand it to more locations.
The program goes along with Allbirds’ Flight Plan series of sustainability goals, which includes cutting the brand’s per-product carbon footprint by half by the end of 2025, and to near zero by the end of 2030.
“Since its founding, Allbirds has been a global leader in end-to-end sustainability that is raising the bar for the entire retail industry,” said Andy Ruben, CEO of Trove. “The company has set a goal of doubling the lifetime of its footwear products, and we could not be prouder to partner with Allbirds to power ReRun as the company moves another step forward toward fully circular operations.”
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Meanwhile, Hana Kajimura, head of sustainability at Allbirds, said it was “crucial that we take a more holistic approach,” adding that the ReRun launch would “enable our customers to play an integral role in extending the life of our shoes.”
Allbirds has added four new stores and a new line of products in the first report since it went public, PYMNTS wrote in December.
See also: Allbirds Reports New Stores, Sales Growth After IPO
The company’s net revenue jumped 33%, hitting $62.7 million, at that time. The company’s four new stores allowed them to hit 31 total locations by September.
Joey Zwillinger, co-founder and CEO, said the results reflect “solid execution by our teams and robust global demand for the Allbirds brand.”
