The idea that a new website or app can undermine years of careful messaging may be deeply frustrating to marketers – but it is a reality that they must face. –Itamar Simonson, Stanford Business School professor and author of “Absolute Value: What Really Influences Customers...
By Gloria Colgan, Managing Director, Market Platform Dynamics (@gkcolgan) Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form,...
By Michael Patrick McSweeney (@mpmcsweeney) Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive...
It’s not exactly a news flash that Windows XP support will vanish in April of this year, leaving ATM and POS terminal owners to decide what to do next. What’s newsworthy though is how little has been done on the ATM side of the house,...
CB Insights recently released a report that said many startups are dead but limp along like zombies for a long time before they literally take their last breath and collapse. That pretty much sucks if you’ve spent the last 20 months vetting nothing but zombies....
Factoring, in which a supplier sells an invoice to a financer to be paid less than the invoice's value immediately, all but dried up as a financing source for small apparel manufacturers in the wake of the recession. But it appears to be making a...
T-Mobile is offering its customers a free checking alternative. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form,...
Monitise will provide a multi-language mobile point-of-sale (mPOS) to customers of OP-Pohjola Group, a banking group in Finland. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...
By Jeffrey Green (@epaymentsguy) Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing...
