Smart phones are driving new capabilities for consumers and retailers, such as the ability to interact in real-time and space, keeping track of preferences. Multiple mobile marketing approaches range from barcodes, numbered coupons, text messages, sticker-based loyalty programs, to NFC-wallets. In its infancy, early results...
In this course we will explore potential applications of mobile payments value that optimize the intersection of cloud-based payments processing and remote communications by playing to the strengths of each. Students may choose a lab section from among the following options: a) loyalty and location-based...
by Tim Attinger Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications...
Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and...
Managing secure credentials on smartphones to enable NFC (Near Field Communication) services is a dynamic new business opportunity, requiring actors sitting amongst legacy mobile, banking and retail industries to lessen the complexities of bringing these new services to market. The question of which parties are...
As part of our 2011 kick off, PYMNTS.com has turned to its cast of experts on the Market Platform Dynamics team for a few of their payments New Year’s resolutions. In addition to sharing their thoughts, we would love for you to share your payments...
Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS...
Three, two, one… Before you pop open the bubbly and break into “Auld Lang Syne,” let’s first countdown the 2010 top 10 articles that you, the PYMNTS.com community, made the most-read stories on the site over this past year. Get the Full Story Complete the...
Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and...