The big-if not the biggest-marketing buzzword. There is no shortage of articles and opinions on this topic. In fact, googling the term “loyalty programs” yields about 1.6 million hits; googling “credit card loyalty programs” yields about 1.1 million. Get the Full Story Complete the form...
Social is to strategy what the internet was to commerce back in the early part of this century – a new way to reduce costs and increase revenue by improving and enhancing the ways in which company and customer interact. For this reason, as we...
Steve Landuyt is the Executive Vice President for Loylogic, Inc, a Swiss company which specializes in global loyalty and reward solutions for the payment industry, airlines, hotels and gaming providers. He leads U.S. sales and business development as well as partnership initiatives to expand market...
Credit and debit card payments have been growing rapidly. To continue the growth, payment card networks keep adding new merchants to their networks. But adding new cardholders is becoming more difficult because most consumers in the United States already have both credit and debit cards....
There’s no Steve Jobs strutting on the stage, massive consumer buzz, or slick television ads about how there’s an app just for you. But there are some things you’ve probably heard about and a soon-to-be known Denver based company, IPCommerce, is the invisible engine that’s...
In this exclusive NEXTcast interview PYMNTS.com sat down with Andrew Ching, Assistant Professor of Marketing at the University of Toronto. Andrew weighs in on loyalty and rewards programs and how they affect consumer payment choice. Get the Full Story Complete the form to unlock this...
There was big news yesterday out of the world of NFC and contactless. A collaborative effort between Inside Contactless, Sagem Orga and TazTag has produced a brand new NFC payments gizmo that is purported to be prescription for what ails NFC payments adoption. Described as...
There was a story earlier this week about the bigger role that “general purpose” payment cards are now playing in the store loyalty card space. The elevator story here is that there are a number of use cases now where store loyalty cards have become...