Social commerce is an emerging trend in which sellers are connected in online social networks, and where sellers are individuals instead of firms. This paper examines the economic value implications of a social network between sellers in a large online social commerce marketplace. Get the...
Viral marketing has become an increasingly popular promotional tool (Kirsner 2005; Walker 2004). According to a 2009 study by the media research firm PQ Media, spending on word-of-mouth (WOM) marketing rose at a compound annual growth rate of 53.7% from 2001 to 2008—from US$76 million...
Social is to strategy what the internet was to commerce back in the early part of this century – a new way to reduce costs and increase revenue by improving and enhancing the ways in which company and customer interact. For this reason, as we...
To kick off the launch of PYMNTS.com, the “Oracle from Omaha” weighs in on what’s next in the payment industry and the economy at large. Business Wire CEO Cathy Baron Tamraz sits down with Mr. Buffett in an exclusive interview. Get the Full Story Complete...
The Lydian Journal features cutting-edge commentary from the world’s top financial thinkers. A free publication available exclusively on PYMNTS.com, the Lydian Journal covers several topic areas key to the payments industry, including developments in technology, regulation, business practices, and social commerce. Get the Full Story...
Just when there seemed to be landslide support for charging for content among struggling publishers Yahoo has thrown some cold water on the faces of the eager mob. Of course talk is cheap and online publishers have been approaching subscription models with great trepidation. Get...
There was an interesting article in the Wall Street Journal yesterday by Martin Peers, Media Floats Ideas After the Flood. It suggests that the economic crisis has made media properties finally realize that there may not be enough advertising revenue to support their businesses. The...
Interesting article yesterday on the notion that time spent on-line by adults in the US is flat, after years of rapid growth. The article cites a Forrester Survey that states web surfing now takes up about 12 hours of our week (double what it was...
Everywhere we go, it seems that people believe that MySpace is for young people and Facebook is for an older crowd. Translation: brands perceive there is more value to being on Facebook than on MySpace. Get the Full Story Complete the form to unlock this...