Social Commerce

Social Commerce
More Than 1 in 10 Gen Z’s Buy What Influencers Recommend
October 02, 2025

Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Social Commerce
Instagram Shifts Focus to Video to Compete With TikTok
September 24, 2025

Instagram has reportedly reached 3 billion monthly users, reinforcing its position as parent company Meta’s key source of revenue growth. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Social Commerce
Proposal Would Hand TikTok’s US Presence to American Investors
September 16, 2025

TikTok will still feel familiar to the 170 million Americans who scroll through it every day, but the company behind the app would be restructured under a proposal being considered Tuesday (Sept. 16). Get the Full Story Complete the form to unlock this article and...

Social Commerce
ByteDance Targets $330 Billion Valuation as Revenues Exceed Meta
August 27, 2025

ByteDance is reportedly launching a share sale that will value it at $330 billion. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Social Commerce
Blackstone Backs Off From TikTok Ownership Plans
July 20, 2025

Private equity group Blackstone has withdrawn from plans to invest in TikTok US. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Social Commerce
TikTok Reportedly Moving US Users to New App Before Sale
July 06, 2025

TikTok is reportedly creating a new version of its American app before a planned sale. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Social Commerce
TikTok Shop US Division Sees Another Round of Layoffs
July 02, 2025

TikTok has reportedly made the third round of layoffs in three months at its U.S. eCommerce division, TikTok Shop. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

Social Commerce
Trump Teases Deal to Sell TikTok to ‘Very Wealthy People’
June 29, 2025

President Donald Trump has reportedly found a group of investors to purchase TikTok. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Social Commerce
Trump Giving TikTok Extra Time to Find a Buyer
June 17, 2025

TikTok owner ByteDance has less than two days to find a U.S. buyer for the platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....