Social Commerce

Social Commerce
Mastercard and Flowcart Power East Africa Social Commerce
September 07, 2026

Mastercard launched a partnership with Kenya-based social commerce company Flowcart, according to a Monday (Sept. 7) news release. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Social Commerce
X Moves US Creator Payouts From Stripe to X Money
September 02, 2026

Social platform X is moving U.S. creator payouts to its own payments service, X Money, as it expands the role of its financial products within the platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Social Commerce
YouTube’s Amazon Deal Pushes Social Commerce Closer to Checkout
September 01, 2026

YouTube is integrating Amazon into its creator-driven shopping, potentially accelerating the integration of eCommerce into the videos, feeds and communities where consumers already spend their time digitally. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Social Commerce
Nimble Brands Beat Sponsors in World Cup Marketing Battle
June 26, 2026

Several brands gaining attention around the World Cup are not sponsors of the event, CNBC reported Friday (May 26). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

Social Commerce
X Opens X Money to Premium Subscribers Ahead of Broader Launch
June 26, 2026

X has taken another step in the rollout of X Money by expanding the tool to members of the top tier of the social media platform’s premium subscription service. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Social Commerce
LinkedIn Cuts 5% of Staff in Reorganization
May 13, 2026

LinkedIn is laying off 5% of its staff Wednesday (May 13), Reuters reported Wednesday, citing unnamed sources. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Social Commerce
TikTok Unleashes AI Agents on Its Ad Platform 
May 13, 2026

Running a campaign on TikTok used to mean a media buyer inside a dashboard, manually setting up creatives, adjusting bids and shifting budgets. TikTok wants artificial intelligence agents to own that work. Get the Full Story Complete the form to unlock this article and enjoy...

Social Commerce
TikTok GO Connects Travel Videos to Hotel Bookings
May 12, 2026

TikTok now enables users in the United States to book hotels, attractions and tours. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...

Social Commerce
AI Fakes the Founder and Keeps the Money
May 08, 2026

A video appeared on Instagram a few weeks ago: a granddaughter describing how her grandfather spent decades hand-stitching leather bags in a small workshop, his life’s work now available online for a limited time. The imagery was warm, the narration emotional, the backstory complete. It...