Does The Weather Drive Omnichannel Adoption?

By  |  February 19, 2015
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Frantic shoppers roaming from store-to-store to find the last gallon of milk in the city before the next major storm hits may become a thing of the past. Record-breaking snowfall are keeping many in the Northeast from venturing out, but omnichannel merchants are keeping consumers from going without. So says MPD CEO Karen Webster in this month’s Vantiv Omnichannel Tracker, where we explore consumer demand for multichannel digital experiences, how retailers are bringing it to life, and the industry players behind the technology.

Did you know that weather can drive omnichannel adoption? So says MPD CEO Karen Webster in this month’s Vantiv Omnichannel Tracker, where we explore consumer demand for multichannel digital experiences, how retailers are bringing it to life, and the industry players behind the technology.

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    Here are the highlights:

    • Bringing the store to the customer – Omnichannel grocery platforms are keeping Bostonians warm and safe in their homes
    • Making online more personal– Video stylists are driving huge increases in order averages
    • Skip the lines– Digital check-in enables guests to bypass the front desk and head straight to their rooms
    • Unmet shopping needs –80 percent of consumers are incorporating multiple channels into their shopping journey, yet only 41 percent of retailers have or are planning to implement omnichannel solutions

     

    For more on developments across the omnicommerce ecosystem, download the full version of this month’s tracker below.

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