Social Commerce

Social Commerce
Social Media Giants Keep Focus on Commerce Ahead of Holidays
October 27, 2021

Advertising issues associated with Apple iOS 14 privacy changes have made a lot of headlines as Facebook, Twitter and Snapchat have reported their earnings, but most of the companies remain focused on what they believe will drive future growth: shopping on their platforms. Get the...

Social Commerce
Twitter Debuts Revue Subscription Button
October 24, 2021

Twitter has announced it is adding a Revue subscription button to tweets that will allow users to make money off their content, 280 characters at a time, Slashgear reported. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Social Commerce
Snapchat Says Social Commerce Reliant on Augmented Reality
October 22, 2021

Even as changes to Apple’s iOS privacy rules introduce new challenges for advertisers, brands and social media companies, Snapchat executives are hoping that it can still successfully provide shopping experiences within the photo-sharing app. Get the Full Story Complete the form to unlock this article...

Social Commerce
Pinning Down the Future of Pinterest
October 21, 2021

What began as the dream of a frustrated Google employee who wanted to build something different in the blooming app-verse of 2010 became Pinterest, variously described as a “visual search engine,” a “visual bookmarking platform” and an “image-sharing” app. Get the Full Story Complete the...

Social Commerce
PayPal Said to Be Negotiating Pinterest Buy
October 20, 2021

PayPal Holdings Inc. is having discussions about buying social media platform Pinterest, people familiar with the talks told The Wall Street Journal on Wednesday (Oct. 20), in a deal that would add a new dimension to the payment platform’s offerings. Get the Full Story Complete...

Social Commerce
Shopify to Help Spotify Artists Sell Their Merch
October 20, 2021

Shopify and Spotify have joined forces. The eCommerce platform announced on Wednesday (Oct. 20) that it had launched a new Spotify channel. This will allow artists using the music streaming platform to engage with listeners and to market products that “expand beyond traditional merch,” Shopify...

Social Commerce
Swiggy Considers Branching Into India’s Social Commerce Space
October 12, 2021

Swiggy, India’s largest food delivery platform, is considering a move into the country’s social commerce space, Entrackr reported. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Social Commerce
Facebook Outage Impact on Emerging Market SMBs Just Starting to be Known
October 11, 2021

Panic, agony, torture, stress – those are some of the words users around the world had to describe last week’s six-hour global outage, from 4 p.m. GMT (11 a.m. ET) until around 10 p.m. GMT on Monday (Oct. 4), during which social media services Facebook,...

Social Commerce
Square, TikTok Team up to Link Online Sellers via Social Media Platform
September 29, 2021

Global software, payments and hardware platform Square has joined forces with short-form video platform TikTok to offer a new integration to connect online sellers to potential customers via videos on the social media platform, the companies announced in a recent press release. Get the Full...