The Ready. Set. Buy (Button) Insider Report, a PYMNTS.com and Abine collaboration, is designed to detail the state of play regarding buy buttons online and how they made those decisions. We examined the websites of the top 1,000 online merchants and observed patterns of buy buttons and type and size of merchant, average online sales and the opportunity to drive conversion and sales. We also analyzed data to delve into the strategic intent of the players for approaching the merchants on which their buy buttons sit.