Anatomy Of A Consumer Payment

Anatomy Of A Consumer Payment

Report: Sephora: Why (Payment) Variety Is The Spice Of Life For Beauty Retailers

Beauty retailers have long relied on offering choice to keep customers engaged, and extending this choice to payment methods is becoming just as important. In the latest Anatomy Of A Consumer Payment Playbook, Carolyn Bojanowski, senior vice president and general manager of eCommerce for Sephora, explains how supporting a variety of payment options can boost engagement and deliver superior omnichannel shopping experiences.

Inside the October Playbook

  • An interview with Carolyn Bojanowski, senior vice president and general manager of eCommerce at beauty retailer Sephora, on the brand’s decision to expand the number of payment methods it offers to better support omnichannel experiences
  • Recent consumer payments trends, including how contactless and mobile wallet payments are seeing increased adoption as well as how technology firm Apple plans to leverage QR code-based payments for its mobile wallet
  • A Deep Dive analyzing how the pandemic is influencing consumers’ payment demands and how merchants can tap emerging technologies to keep pace

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    Anatomy of a Consumer Payment