Citcon - The Emerging APAC Opportunity Playbook: Local Payment Methods - December 2022 - Learn what eTailers across the U.S., the U.K. and Canada are missing in APAC strategies — and how misperceptions about APAC payments is hurting their bottom lines

The Emerging APAC Opportunity: Local Payment Methods

Western Merchants Deeply Lacking Knowledge About APAC Payments 

Regional wallets like Alipay, Paytm and Rakuten reign supreme in the Asia-Pacific (APAC) region — but only 1.8% of U.K., U.S. and Canadian merchants think that APAC shoppers want to use them. In “The Emerging APAC Opportunity: Local Payment Methods,” a collaboration with Citcon,  PYMNTS surveys 500 executives to find out firsthand how lackluster localization is cutting into their bottom lines.

Inside the December Playbook

  • 40%: Share of international eTailers planning APAC expansion in the next three years
  • 33%: Portion of merchants that believe lackluster localization is exacerbating cart abandonment rates
  • 13%: Share of international eTailers accepting local APAC wallets

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    The Emerging APAC Opportunity Playbook