Citcon - The Emerging APAC Opportunity - August 2022 - Discover how APAC payments localization can help ease cart abandonment woes

The Emerging APAC Opportunity

70% of Western Global Merchants See Payments Localization Cutting APAC Cart Abandonment in Half 

The optimistic outlook comes in the “Emerging APAC Opportunity” report, a collaboration with Citcon, and features the insights of 500 business leaders from the U.S., U.K. and Canada — 70% of which said the growth-crushing cross-border cart abandonment rate would greatly improve once currency conversion frictions were removed from the checkout.

Inside the August Report

  • 14%: Average share of U.S., U.K. and Canadian firms’ revenue originating in APAC
  • 70%: Share of U.S., U.K. and Canadian firms that expect their APAC sales to grow in the next three years
  • 49%: Portion of U.S., U.K. and Canadian firms that utilize payment providers for their payments coverage

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    The Emerging APAC Opportunity Playbook