Generation HealthTech: How Digital Tools Amplify Millennial Patient Loyalty
REPORT: Three-Quarters Of Younger Consumers Want Healthcare Payment Plans
Bridge millennials and other younger consumers are particularly sensitive to mounting medical debt, with 73 percent being highly interested in tapping payment plans to manage costs. The Generation HealthTech Playbook, a PYMNTS and Rectangle Health collaboration based on a survey of 2,263 consumers, reveals how providers can offer payment plans to meet younger patients’ evolving medical needs and boost loyalty.
In the August Playbook
- 76 percent: Portion of patients who are highly interested in tapping at least one digital tool to manage healthcare interactions
- 73 percent: Share of bridge millennial and younger patients who are highly interested in healthcare payment plans
- 68 percent: Portion of bridge millennial and younger patients who are highly interested in reviewing their medical histories digitally
