How We Eat

How We Eat

Up for Grabs: Restaurants and Grocers See Path to Picking up 200 Million New Customers

Roughly one-third of consumers already place more pickup and delivery restaurant orders than dining on-site, a home-focused trend shift that is also spilling over into the grocery category. In the How We Eat Playbook, PYMNTS surveyed over 5,200 consumers about their food and grocery habits to discover which ordering and payments features are best suited to help restaurants and grocers pick up nearly 200 million new customers.

Inside the October Playbook

  • 67%: Portion of consumers who buy their groceries for home delivery
  • 76%: Share of consumers who place online restaurant orders for on-site pickup
  • 31%: Share of consumers who are more likely to order restaurant meals online for delivery or pickup than dine on-site

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