The Bring-It-To-Me Economy

The Bring-It-To-Me Economy

NEW DATA: Ease, Convenience Drives Merchant Choice For 94 Pct Of Consumers

Ninety-four percent of consumers have used digital marketplaces and aggregators that deliver to their homes within the past year — and this convenience now colors their purchasing expectations across all channels. In The Bring-It-To-Me Economy, PYMNTS surveys 5,266 U.S. consumers to discover the three things they now expect from their online and in-store shopping experiences.

Inside the June study:

  • 94 percent: Share of consumers who have purchased from online marketplaces in the past year
  • 31 percent: How much likelier restaurant customers are to eat their food orders at home as opposed to in restaurants
  • 27 percent: Share of consumers who are purchasing groceries online for curbside pickup more often now than before March 2020

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    The Bring-It-To-Me Economy Report