Card-Linked Offer Growth Hinges on First-Time Users

New Data: 93% of Card-Linked Offer Users Come Back for More

Card-Linked Offer Growth Hinges on First-Time Users

Nearly 1 in 3 current non-users are planning to try card-linked offers, and if history is any guide, 9 in 10 of them will get hooked, according to PYMNTS Intelligence’s latest study of 2,108 U.S. consumers, “Card-Linked Offer Growth Hinges on First-Time Users,” a collaboration with Banyan.

Inside the April Study

  • 28%: Portion of non-card-linked offer users who plan to begin using them
  • 73%: Share of nonusers who say they are not at all or only slightly familiar with card-linked offer programs
  • 55%: Portion of consumers who say cash-back rewards would influence their decision to begin using card-linked offers

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