Card-Linked Offer Usage Over Time

New Data: Card-Linked Offers Improve Relevance and Value

Card-Linked Offer Usage Over Time

Card-linked offers are becoming more attractive to consumers in areas they care about: relevance and better savings — if only the 11% of former users would notice, reveals PYMNTS Intelligence’s latest 39-page study, “Card-Linked Offer Usage Over Time,” a collaboration with Banyan.

Inside the May Study

  • 69%: Portion of consumers who increased their card-linked offer usage in the last year and are likely to increase their use in the coming 12 months
  • 62%: Share of card-linked offer users who are more satisfied with the relevancy of offers they received this year than last year
  • 22%: Portion of past card-linked offer users who say a lack of relevant deals keeps them from coming back

    By completing this form, you agree to receive marketing communications from PYMNTS and consent to the sharing of your information with our sponsors, where applicable, in accordance with our Privacy Policy and Terms and Conditions. Sponsors may use this information to contact you directly. You may update your preferences or withdraw your consent at any time.

    to our daily newsletter, PYMNTS Today.

    Credit Card Focus