What Consumers Expect From Their Grocery Shopping Experiences
NEW DATA: Digital Features Can Help Grocers Win Over 43 Percent Of Shoppers
Curbside pickup and at-home delivery were rarities not too long ago but are now used by one-quarter of consumers. The new What Consumers Expect From Their Grocery Shopping Experiences, a PYMNTS and ACI Worldwide collaboration, surveyed 2,300 consumers to learn which digital features work best for grocers that want to differentiate themselves from the herd.
Inside the August study
- 34 percent: Share of consumers who shop online for at least one of their usual grocery products
- 76 percent: Portion of grocery shoppers who purchase online because it is easier and more convenient than shopping in stores
- 55 percent: Share of consumers who shop for groceries via mobile
