Download the Holiday Shopping 2021 Report, examining how shoppers spent on Black Friday and what digital capabilities retailers can utilize to win over digital-first shoppers

Holiday Shopping 2021: Online Sales Still Beat In-Store Shopping

US Consumers Say They’ll Do Half of Their Remaining Holiday Shopping Online

Holiday shoppers say they will do nearly half of their remaining holiday shopping online – with those who deliver a great digital experience, that is. In Holiday Shopping 2021, PYMNTS surveyed 2,060 U.S. consumers to learn what consumers want from the stores they shop at this holiday season.

Inside the December Report

  • 47%: Portion of total holiday expenditure consumers plan to spend online
  • 40%: Share of consumers who intend to buy the most holiday purchases between Black Friday and Christmas
  • 34%: Share of holiday shoppers who did not shop on Black Friday because stores were too crowded

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    Holiday Shopping Report