Mapping Consumers’ Return To The Physical World
NEW DATA: Even After Vaccine, 75 Pct Of US Consumers Still Want A Digital-First Shopping Experience
Half of U.S. adult consumers say they want a vaccine, but 75 percent of them also say they plan to stick with their digital-first shopping experiences even after the pandemic. In the latest installment of the Pandenomics® study series, PYMNTS surveyed a national sample of 2,268 consumers who say that merchants shouldn’t plan on consumers who make the physical store the centerpiece of their retail and grocery shopping experiences the way they once did.
Inside the January Brief:
- 51 percent: Share of consumers who are “very” or “extremely” likely to get vaccinated when they have a chance
- 27 percent: Portion of consumers who are not interested in getting vaccinated who cite fears of unhealthy ingredients as a reason
- 21 percent: Share of consumers expressing concern about the pandemic’s impact who say they worry about infecting others
Pandenomics® Report
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Main Street Index Q3 2022: The Post-Pandemic State Of Play For Main Street Businesses
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The Post-Pandemic Consumer At 18 Months
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The Main Street Merchant Index
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The Digital Transformation Of Main Street SMBs
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After Vaccines: What Mass Vaccinations Mean For Main Street Merchants
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Consumers And The New Retail Landscape
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The New Digital Consumer
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2021’s Main Street Business Survivor
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Main Street SMBs: The 18-Month Outlook Brief
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To Vaccinate Or Not To Vaccinate: Measuring The Impact Of A Covid-19 Vaccine On Consumers’ Digital Lifestyles
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The Emerging Post-COVID-19 Consumer Survey
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Main Street’s Six-Month Checkpoint