2021’s Main Street Business Survivor
NEW DATA: Digital Lessons From Main Street’s 2021 SMB Survivors
More than half of the SMBs with shops still operating on Main Street USA have turned to digital platforms for sales, and more than one-third adjusted their product offerings and sharpened their back-office operations. In the 2021 Main Street Business Survivor Study, PYMNTS surveyed 555 U.S. Main Street SMBs — and tracked more than 6,500 overall since March 2020 — to profile the Main Street SMBs ready to reap the benefits of 2021’s recovery.
Inside the March Study:
- 33 percent: Share of Main Street businesses that now sell on digital marketplaces
- 30 percent: Portion of Main Street business owners who have used their own money to support their businesses in the last year
- 78 percent: Share of Main Street businesses that have yet to apply for PPP loans
Pandenomics® Report
-
Main Street Index Q3 2022: The Post-Pandemic State Of Play For Main Street Businesses
-
The Post-Pandemic Consumer At 18 Months
-
The Main Street Merchant Index
-
The Digital Transformation Of Main Street SMBs
-
After Vaccines: What Mass Vaccinations Mean For Main Street Merchants
-
Consumers And The New Retail Landscape
-
The New Digital Consumer
-
Mapping Consumers’ Return To The Physical World
-
Main Street SMBs: The 18-Month Outlook Brief
-
To Vaccinate Or Not To Vaccinate: Measuring The Impact Of A Covid-19 Vaccine On Consumers’ Digital Lifestyles
-
The Emerging Post-COVID-19 Consumer Survey
-
Main Street’s Six-Month Checkpoint