How People Pay: Consumer Preference For Connected Technology

Decoding the Connected Consumer: Personas, Preferences, and Payment Strategies

How People Pay: Consumer Preference For Connected Technology

Consumers are increasingly connected, and their growing comfort with technology is reshaping how they pay. Connected tech users are leading the charge, ditching cash in favor of digital wallets and online purchases, while mainstream consumers are driving the surge in mobile payments. Download this exclusive dataset and learn how people pay for tech.

Inside the February eBook

  • Connected Tech Drives Digital Wallet Usage: Digital wallets are top of mind for connected device enthusiasts with 48% of Connected Tech users having used a digital wallet in the last 30 days.The
  • Decline of Cash: Connected Tech consumers are now 34% less likely to use cash than three years ago, with 60% having “not used a physical form of money to make a purchase in the past 30 days.
  • Mobile Device Reliance: Mainstream tech consumers increasingly use mobile devices for purchases, with 26% having used a mobile device to make one of their most recent purchases, continuing a three-year consistent upward trend.

How People Shop and Pay